GP
 Multidisciplinary designer specialising in product, graphic, and UI/UX design
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glenfx@pm.me
           

Glen Peter

Melbourne-based graphic designer and visual artist known for his unobtrusive, simple yet playful approach. His unconventional path into the design world was guided by a deep sense of user empathy and a holistic view of design—shaped more by world travel and lived experience than by any deliberate career plan. What began as a natural extension of his creative curiosity evolved into a self-taught journey that defined his distinctive, singular style.









Freelance



UI/UX designer/ digital designer
1o Feet Tall, Conversational Digital, Mustard Creative,
Vans, Spotify, Roomo, Pearshape Zine

Yep A.I



UI/UX design lead

Digital Human, Yep Agent app, Yephome


Mosaic Brands



UI/UX designer/ digital designer

Noni B, Rockmans, Rivers, Katies

Soul Origin



Senior graphic designer

SO app, loyalty program, catering portal

BBC Worldwide



UI, digital & print designer

TV idents, The Night Manager, Luther

NBC Universal



Digital/ print designer

In-house designer for Syfy & Hallmark channels

Green House



Digital/ print designer

Designer for Green House Travel









RETAIL BRANDING



@Soul Origin

About:
Soul Origin is the fifth-largest franchise in Australia, covering all states. They offer a fresh and quick option amidst the fast-food sector. 

My role:
Brand guardian and visual communicator for the marketing team. Designed the award-winning loyalty program, loyalty app, catering platform and e-commerce websites. Director of photography for all campaign shoots and in-store.

Problem:
During early 2020, Soul Origin grew frustrated with outsourcing their branding and digital campaigns to agencies, so they decided to bring it in-house.

Key contributions:
  • Led the in-house design transition – Became the first in-house designer, establishing brand consistency and streamlining creative workflows.

  • Designed and launched the loyalty program – Created visuals and UX for the digital loyalty platform, driving customer engagement and repeat purchases.

  • Developed the catering portal – Designed a seamless, user-friendly online ordering system that increased catering sales.

  • Revamped brand Identity across all channels – Ensured cohesive brand messaging and visuals across digital, print, and in-store experiences.

  • Optimised digital advertising – Created performance-driven digital assets for paid media campaigns, improving conversion rate.


Case study